Chat Multi-Tasking, Facebook Home’s Game Changer, Could Rattle Apple And Google


Single-tasking has been a hallmark of mobile. But Facebook Home lets you chat in an overlaid drop-down window as you use Google, Yelp, Maps or any other app, bringing the productivity of the desktop to the small screen. Home’s cover feed and responsive design are nice, but you could call them mediocre. Chat multi-tasking, though, merges the communication and computing sides of the smartphone.

Innovation doesn’t need to hit you over the head. It just has to solve a problem in a new way. Until now, a real hinderance to text messaging on mobile was context switching. You were either communicating with someone, or you were in another app. ‘Or’. Not ‘And’. What Android and iOS call “multi-tasking” is really just more rapid switching. Even with pop-over notifications, you still had to leave one app and open another to respond. That moment you see your current activity fade to…

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